TikTok presently holds the position of being the third-largest social media platform globally, following Facebook and Instagram. In this guide, we’ll delve into effective strategies to earn money on TikTok. At the time of writing this article, TikTok boasts an impressive user base exceeding 1 billion active users.
Here are the best 5 ways to make money on TikTok.
1. Become a TikTok influencer
This stands as one of the prevalent approaches people employ to generate income on TikTok.
In this scenario, you focus on expanding your TikTok account and building a dedicated and engaged follower community. After amassing a significant follower count, you have the opportunity to collaborate with brands as an influencer.
When you become an influencer for a brand, your role involves promoting their offerings—be it products or services—through your TikTok videos. In return, you can receive compensation in the form of free products or monetary payments at specified intervals.
Do I need millions of followers to become a TikTok influencer?
No. Here’s the thing. Most TikTok users think they need millions of followers to become an influencer. Although this is true, it’s not necessary all the time.
Some brands still prefer collaborating with influencers who have a more modest following. Typically, these are known as micro-influencers, boasting a follower count ranging from 5,000 to 50,000, who have established an engaged and loyal audience.
To monetize your TikTok presence as an influencer, it’s advisable to select a specific category and maintain a consistent theme or topic for all your posts. For instance, you could focus on fashion.
By creating fashion-related content such as tips, recent trends, jokes, memes, and more, fashion and clothing brands are likely to identify you as a suitable match for their products and services.
This recognition often leads to brands approaching you with offers that align with your content and audience, providing opportunities for collaboration.
2. Grow and sell TikTok accounts
This concept isn’t new to many, as it’s a prevalent practice on platforms like Facebook and Instagram. Numerous individuals and brands aspire to establish a presence on TikTok.
However, a significant portion of them remains occupied with their daily routines and lacks the time to create and develop a TikTok account. Herein lies an opportunity to earn money on TikTok by offering assistance in overcoming this challenge.
Grow and sell TikTok accounts!
Tips to make money on TikTok by growing and selling accounts
- To make this strategy effective, it’s crucial to have a substantial follower base and a considerable number of videos on your profile.
- Establish a consistent theme or choose a specific niche for your TikTok content. TikTok accounts focused on a particular niche are more appealing for potential buyers, as they offer a specialized appeal and are not a generalist account.
Buyers can seamlessly continue creating similar content and potentially gain more followers once they acquire the account.
- Selling personal accounts on TikTok is notably challenging. This is evident as a significant portion of the followers are typically drawn to the individual rather than the content.
- When persuading potential buyers to acquire your account, offering them insights and tips on how to boost engagement post-acquisition can be a persuasive factor.
3. Publish sponsored posts
Another way you can make money on TikTok is by posting sponsored content. You can reach out to brands, and offer to feature their products and services in your videos.
In return for your services, you’ll receive a mutually agreed-upon payment at regular intervals.
To commence, consider collaborating with emerging or smaller brands. Additionally, reaching out to local brands in your vicinity and persuading them to feature on TikTok with a minimal budget can be a good starting point.
TikTok Creator Marketplace (TCM)
Many TikTokers seek more substantial opportunities beyond earning tokens. If you fall into this category, you can aim for larger partnerships by utilizing the TikTok Creator Marketplace (TCM).
TCM is a platform within TikTok that facilitates connections between brands and TikTokers. Brands can have their content showcased by TikTokers in exchange for financial compensation.
However, to participate in the TikTok Creator Marketplace, you must be at least 18 years old, have accumulated over 100,000 followers, and received 100,000 video likes within the 28 days preceding your application.
4. Sell your own products
Wait. Please, why is no one saying anything about this?
While there’s a lot of chatter about influencing and sponsored posts, let’s not overlook leveraging your substantial audience to sell your own merchandise.
If you’ve got a “TikTok for Business” account, you have the ability to incorporate a shopping tab into your profile. This enables you to integrate links to your products seamlessly.
Shopping tab feature on TikTok
The addition of the shopping tab feature on TikTok came about through a collaboration with Shopify. Those with a Shopify account can utilize this feature to showcase and market their products.
When a TikTok user spots and clicks on your product link, they’ll be seamlessly redirected to your Shopify store. Should the visitor find your products appealing and the prices satisfactory, they may proceed to make a purchase.
It’s essential to note that this isn’t a direct method to earn money on TikTok. Nevertheless, leveraging this feature allows you to promote your own products in your posts, capitalizing on your popularity.
5. Donations from fans
TikTok has a feature called “coins.” If your account qualifies for live streaming, your devoted followers can send you coins. These coins can later be exchanged for cash.
How to live stream donations work on TikTok
TikTok coins are available in various packages, starting at $1.39 for 100 coins and going up to $139.99 for 1,000 coins.
While streaming a live video, any user has the option to send coins to your account or use them to purchase gifts for you.
Afterwards, coins and gifts can be transformed into diamonds, which can then be exchanged for cash via PayPal. However, not all TikTokers qualify for live streaming, as TikTok manually chooses users based on undisclosed criteria.
Earning on TikTok doesn’t require a massive follower count—strategic moves matter.
All you need is to grab people’s attention. Begin by crafting captivating content that piques interest. Additionally, engage with comments and messages effectively.
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